Burger King, often abbreviated as BK, is an American fast food joint with its headquarters in Florida, United States. The company began in 1953, with its main predominantly consisting of hamburgers, French fries, soft drinks, milk shakes and desserts. After being acquired by its Miami, Florida franchises, burger king launched their new burger called the whopper.in 1978, Burger king launched their first breakfast menu which included several sandwiches. In 1996, burger king launched the Big King sandwich in response to the McDonald’s Big Mac sandwich, which was their major rival at the time. Burger King’s chicken tenders made their debut in the menu in 1985 due to the lack of chicken fingers product, similar to McDonald’s chicken nuggets.
In the present day, Burger king has expanded their menu, which was otherwise limited to some burgers, fries and shakes. Despite of the presence of tough competitors in the market, Burger King has carved their own niche. Now, Burger King have their franchise scattered all over the globe which includes Japan, Singapore, Canada, India, Germany, United Kingdoms and the list goes on.
There are a number of reasons why people keep coming back to Burger king, apart from the scrumptious food it serves, the meat in the burger is broiled and not fried which has a deep flavor almost with a charcoal smoke hue, the buns are soft and fresh and the quantity is fulfilling.
Burger king specials include fire grilled burgers which come in dimensions, and anybody who is a fan of hamburgers, knows that Burger King is the greatest spot to go to. On top of that, Burger King happy hour provides the opportunity to get the food for cheaper prices which makes the consumer repeatedly pay them visits. Burger king has also started their Burger King Dollar menu, which intends to serve food to the customers at just one dollar. The burger king dollar menu is all about offering the customers a great saving with various items on the burger king menu available for just one dollar. Being able to purchase anything from a fast food restaurant for just one dollar has become a thing of the past, so it is impressive to see Burger King come up with such an economical meal. Popular items listed on the burger king menu that come for one dollar include their famous cheeseburger, the crispy chicken junior, the rodeo crispy chicken and the rodeo burger. Some items found on the burger king dollar menu will cost a bit more, but this is similar with all dollar/value menus in fast food.
All over the world the consumption of fast food if growing and fast food the one of the most profitable industry, but being in the industry since 50 years, burger king is still growing and innovating. Their gross profit margin is also substantially better, and more stable, than many companies in the same industry. Their net income is also very impressive comparatively when it comes to margin and stability.